LOOK CYCLE

LOOK Cycle is a French cycling brand headquartered in Nevers, Burgundy. Founded in 1951 by Jean Beyl, the company initially specialised in ski bindings before revolutionising the cycling world in 1984 with the introduction of the first clipless pedal, the PP65. This innovation was followed by the launch of the KG86, the first carbon fibre frame, in 1986. LOOK’s commitment to innovation has made it a pioneer in cycling technology, with its products contributing to victories in all three Grand Tours and numerous Olympic medals.

All LOOK products are designed and prototyped at the company’s headquarters in Nevers. Pedals are developed, designed, and manufactured in Nevers, ensuring high-quality French craftsmanship. High-performance frames are produced in LOOK’s own workshops in Tunisia, while select products are manufactured in Asia through partnerships with certified collaborators.