TREK BICYCLE

Trek Bicycle Corporation is one of the world’s most influential cycling brands, with a mission rooted in making the world a better place through bikes. Founded in 1976 in Waterloo, Wisconsin, Trek began with the belief that a great bike could change lives—whether by fostering freedom, fitness, adventure, or environmental responsibility. That ethos remains central today, with the company championing cycling as a force for good: a sustainable, inclusive, and healthy form of transportation and recreation.

Trek is deeply committed to innovation, rider experience, and progressive thinking. It invests heavily in research and development to push the boundaries of bicycle design and performance, including cutting-edge carbon and e-bike technologies. Beyond product, Trek is passionate about cycling advocacy, diversity, and environmental stewardship—publishing annual sustainability reports and taking real steps to reduce its carbon footprint. Through initiatives like the Trek Foundation and advocacy partnerships, the company promotes trail access, infrastructure, and community cycling across the globe.